Camera Shots: Camera Shots are one of the main conventions when making a music video it includes shots like long shots, mid shot and close up. These are all capturing what is happening in the music video and creating the narrative. It is used to crete emphasis on the artist also on the location and what is happening and the emotions. Close-ups can be used more to reflect the lyrics of the song with the movement of the lips but also the emotion side. These are conventions which the majority of music videos will follow. The movement of the camera is also very important it is used to track and follow the artist or band. These movements include things like tilts, pans, tracking shots.
Mise-en-scene: Mise-en-scene is also a very important convention when producing a music video this is because it refers to the arrangement of the performance and props on stage and included in the music video. Mise-en-scene creates the importance and the representation of something. The props are a main part of the mise-en-scene because of the items of clothing they're wearing these sometimes makes it clear of what genre the music video is following. Example of this would be if the music was indie the people in the video might be a band so they would wear leather jackets and black clothing but if the video was following the conventions of a pop/R&B video they would be seen dressed in gold chains and bagging clothing which reflects the genre. Mise-en-scene is included in every music video also including the location this reflects the conventions and how the music video is presented and the genre.
Editing & sound & props: These are used while following the conventions of a music video because it creates the setting and backs up the mise-en-scene. The lighting for example if black and white lighting is used it emphasises the mood of the video. Some video uses artifactual lighting to create a special effect for the artist or band it creates an enhanced look. Sound is mainly the vocals but in some cases the music video is also used to create a short story either before or after and in the middle of the music video. Props are also a vital part in the creating of a music video, they add to the scene and create significance on particular objects and people.
Music conventions of Indie/Rock
Looking at my particular genre even though music videos tend to follow the same conventions despite the genre. Different genres also follow different conventions an example of this is indie/rock will follow the conventions in there music video of wearing mainly black and white. The artist and band is often shown throughout the music video. They use extreme close-ups and long-shots which are popular.
The location is also important and the genre indie they tend to be very dark locations they sometimes use special effects.
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